After a Foundation Course in Art & Design, and a degree in English & Drama, your website guide spent 20 years in advertising and marketing, as a copywriter. (If you’ve ever seen Mad Men, you’ll know what that is.) During this time, I worked in the UK and USA on some of the world’s biggest brands, at some of the world’s biggest agencies.
Now I want to share that experience with people like you.
I worked with some outstanding art directors, designers and strategic thinkers, on: Air Miles, American Express, Avis, Bell South Communications, Bhs, British Airways,
In 20 years of advertising, this is the piece I was most pleased with: a letter signed by Sir David Attenborough, appealing for money to launch the Millennium Seed Bank at Wakehurst Place.
If you grew up in Britain, you will be familiar with his tone of voice, which made the letter and quote on the leaflet were easy to write. And he made no changes to the text.
Fully rounded writing career
As well as websites, I worked on medical, sales promotion, direct marketing, loyalty marketing, above-, below- and through-the-line advertising, and was one of the first integrated writers in London. (These are industry expressions – don’t worry if they don’t mean anything to you. It’s an unusually broad level of experience.)
But it has not all been about selling. I also wrote an Afternoon Play for BBC Radio 4, audio drama for Big Finish, and a number of unproduced stage, TV and film scripts. And a large blog about creating a yurt camp in France. Which has a link to the first part of a book about the experience.
Learn from your website guide
Yes, I could create or improve a website for you. But wouldn’t you rather learn how to create and manage your own website? (It would be more fun and a lot cheaper.)
On Your Website Course, I will teach you:
- what to say
- how to say it
- what to show
- and how to encourage potential clients to get in touch
As your website guide, I will walk you through every stage of the process. And you will have the support and encouragement of likeminded people who will almost certainly become friends.
Make a person a website, and you please them for a day. Teach a person to make their own website and they’ll be happy for – I dunno – years.Alex—your website guide
Recently, I did answer a cry for help. Second Nature ran bushcraft and outdoor learning courses in Sussex. Guide and teacher, Nicky, is not wild about sitting in front of a computer. She is far happier tracking animals, building shelters and making fire with her bare hands.
The old website, created in 2011, had major design issues. It didn’t reflect the fantastic work of Second Nature, and was attracting more spam than clients. In a day and a half, I installed plugins to stop spam attacks, updated and customised the Theme, resized and tweaked the images, reworked the logo, created a gallery, rewrote most of the pages, added internal and external links, registered the site with Google, worked on the SEO and reorganised the menu.
A follow-up phone call to Nicky was all that was needed – and the patient is now doing well. (Nicky has now decamped to the Snowdonia National Park, where her outdoor life began.)
Before and after the doctor called
Here are some other websites I made earlier
During the summer months, I play the piano at wedding ceremonies and cocktail parties. I also play in a full, live, rock and pop cover band for wedding receptions and other events. Here are a couple of websites I made for those activities, in WordPress. They will give you an idea of what you could create after completing Your Website Course.
How can I help you create the website you want?
If you’ve got any questions, ask away. I will get back to you as soon as I can.